On average, we each see over 3000 different commercial messages daily. Advertising is everywhere. Businesses must be savvier than ever with how they present themselves and spend their advertising dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that, in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.  

ENTER COFFEE NEWS:
Your local business NEEDS local coverage, and there is very little, if any, advertising media that allows you to target your advertising dollars so precisely and so effectively. COFFEE NEWS manages to reach the highest and most potent concentration of potential customers of any media - for a fraction of the cost!

  The Benefits...

• Exclusivity. While you continue to advertise in your local edition of COFFEE NEWS, you’ll be the only advertiser in your business category… for ever. This effectively locks out your competition.
• The cost. It’s affordable! Advertisements are less expensive than other print media so the small business owner can afford a regular business presence in their local marketplace which is necessary to establish buying patterns. When you compare the cost of advertising in other publications where you are surrounded by your competitors, it makes sense to advertise in COFFEE NEWS and stand alone!
• Weekly Publication, distributed through restaurants & cafés. The human mind is much more alert and actively seeking mental stimulation before and during a meal. Your advertisement is "devoured" while people wait to eat. The average restaurant serves 50-200 patrons per day. Using a conservative estimate of 100 patrons per day, results in 700 patrons per week. Most editions of COFFEE NEWS are distributed to over 80 restaurants, cafés and other outlets, which equates to 56,000 potential readers. If only 20% of them read COFFEE NEWS, that's almost 11,200 readers exposed to your advertisement EACH WEEK.  
• COFFEE NEWS is upbeat and positive. It contains the week’s funniest and most unusual news stories from around the world as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! When their mood is favourable and they see your advertisement, they are much more likely to take an interest in your business offer. It’s fun, easy reading—no bad news here.
• It’s short and sweet. Taking 7-10 minutes to read, people will also enjoy reading COFFEE NEWS while waiting to see their doctor, their physiotherapist, their hairdresser or barber… and in fact, anywhere there is a waiting area you could find COFFEE NEWS.
• Targeted. Your local business needs local coverage. Prospective customers have time while waiting for their meal, their appointment or their pizza to read COFFEE NEWS, making it a great promotional tool for your local business.
• Continuous and repetitive exposure. COFFEE NEWS provides the inexpensive repetition of advertisements needed to establish buying patterns—weekly exposure with additional exposure through second and more readings. With its weekly distribution on a Monday, patrons begin to look forward to each new edition. The effectiveness of an ad is increased exponentially with repetitive advertising.
• Equal advertisement size & rotation. Advertisements complement each other creating impact and reducing the “big potato, small potato” type of judgement. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement - or dominate the smaller ads, and with COFFEE NEWS' weekly rotation, each advertiser has its turn in the more favoured spots and no one Ad dominates the other. Standard advertising size is 50mm high x 75mm wide.
• Advertisement artwork included. Advertisements are designed specifically for COFFEE NEWS so that advertisers can achieve outstanding results. Your advertising rate includes consultation, design and typesetting of your Ad. Ads can be changed monthly by a phone call, fax or email, and we can work with you to plan ahead to match your business campaigns and seasonal demands. There are COFFEE NEWS clients who have continuously promoted, not missing a single week, for five years.
• COFFEE NEWS supply is closely monitored. This ensures each location has an adequate supply of COFFEE NEWS for the entire week. Ads are working 24/7, consistently delivering your message and producing results.

How do you place your ad in Coffee News...

We currently have over 47 editions of Coffee News around Australia, and prices, category availability and terms will vary between each edition (depending on the value, locations, and readership being offered in each area). To contact your local Coffee News franchisee, you can a full list of locations, areas they distribute to and contact details on our locations page.

We look forward to seeing YOU in Coffee News soon!