You can work from home...
  This business is an ideal home based business. We have franchisees operating one region part-time - as mums, retirees or students. We also have franchisees with multiple regions as full-time businesses - all enjoying working from home. With COFFEE NEWS, you can work the hours that suit you and reap the rewards of a sound business. Enjoy the recognition and personal satisfaction of providing Coffee News weekly to your community. Promote upcomign events you feel are important in the "What's Happening" section. Event co-ordinators will be calling you requesting permission to publicise their events.
  You can be up and running quickly...
You'll find the 110-page Operations Manual easy to follow in how to build "COFFEE NEWS Ads" - you'll quickly understand the logic behind how advertisements work, how to prospect systematically and how to design an advertisement for any advertisers. We also take you through a training program to support the content of the Manual. You'll also learn every aspect of operating your own successful COFFEE NEWS franchise - and especially, how to avoid the common mistakes of other publications, particularly the ones you see every day. You have access to resource centres in Australia and worldwide, the world head office also produces newsletters "for franchisees" that presents a surprising amount of new ideas for everything to do with running a COFFEE NEWS franchise. There are worldwide discussion groups where fellow franchisees generously share their tips, tricks, successes and solutions. Add on conferences to attend, as well as connections with other franchisees world-wide for you to talk to and get advice from. There are at least 10 great solutions to any problem you happen to run into.
COFFEE NEWS is the world's largest franchised publication...
and is trademarked and copyright protected!
With six months of research injecting 17 different psychological and super-learning effects into the unique design, reader enjoyment and make-up of COFFEE NEWS, it’s not surprising that no other cafe or restaurant publication has ever been able to come close to delivering COFFEE NEWS' incredible advertising results. As such, even cut-throat copy-cats offering 50% less advertising rates can’t make it financially once advertisers compare results and stick with COFFEE NEWS instead (not to mention the work involved in preparing the weekly edition templates). Also, COFFEE NEWS' is the worlds largest franchised publication - we have registered trade marks, world recognised trade dress (getup) and established copyright protection (as Coffee News started in 1988) which is actively backed by the worldwide COFFEE NEWS USA head office and their advisors - this offers franchisees a high level of protection.
Our publications are copyright included:
As we are a world-wide publication, we can engage the writers, content providers and develop copyright included publications to distribute - far more effectively and cost effectively.
We want to make sure there is a COFFEE NEWS franchise in every town and city throughout Australia. Its goal, for every community it touches, is to bring prosperity from the ground up. It is a win-win situation.
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  COFFEE NEWS has a unique market!
COFFEE NEWS has been specifically designed to help small businesses; not only with very affordable advertising rates, but with weekly, highly effective exposure to exactly the potential customers they need to reach—those right in their own local area and with money to spend. COFFEE NEWS was designed to provide long term affordable advertising - weekly visibility raises a businesses credibility in the local community and the crucial perception of trustworthiness - this is often the 'missing' item needed for customers to move their business from their existing supplier to a new business and COFFEE NEWS has been designed to help this process. Profitability for any business is a process and COFFEE NEWS can provide the media for this very affordably to local businesses.
When a local business advertises only in a high season or profitable times, they are competing directly with ALL their competitors for a share of the market. They may find their competitors will cut budgets during difficult or slow periods and they will lose their "share of voice" or "share of market" during those times as often there is a lack of affordable advertising media unlike COFFEE NEWS. With COFFEE NEWS we have a highly researched niche market and system - we have been designed for very affordable long-term advertising that gives local businesses a solid foundation and presence in the local market continuously and enhances their other marketing and promotional activities towards greater results in both slow and high seasons. COFFEE NEWS offers exclusive categories to it's Advertisers - meaning they LOCK OUT their competitors and are positioned to keep their presence in the market very affordably no matter what the state of the economy.
International franchise system support. There are thousands of COFFEE NEWS franchises in the world already in operation. Many are delighted to share their experiences in starting COFFEE NEWS. A franchise network gives new franchisees the edge to be successful, helping you avoid the pitfalls of starting a business from scratch.
COFFEE NEWS franchises are marketable. A franchise in operation can be sold as a going concern. Some have sold for as much as one times annual sales. This is a business you can own that can build equity for you and your family in the future. That’s why 70% of new licenses in the world are from existing franchisees. They recognise the value of the franchise system and have built their company through expansion into new markets. We encourage that.
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